A one night exhibition/art sale, IHART 2015 sees an impressive selection of renowned artists creating works based around the iconic Crystal Head Vodka bottle. TRAVIS JOHNSON has a quick word with IHART founder, Dwight O’Neil.
How did IHART come about?
IHART originated when my good friend and co founder Michael Prendiville asked for some guidance with an exhibition he was curating. We quickly discovered we formed a pretty solid team and between us had a sizeable network of artists and designers. The idea of working together again quickly turned into reality and in what seemed like the blink of an eye Converse had jumped on board and we were throwing a charity sneaker exhibition.
Why the Crystal Head Vodka Skull as an medium base?
I was travelling through the states in late 2012 and stumbled across the unique bottle, although at the time I was attracted to the bottle, its contents were more appealing. A short time later they started popping up around Perth and I rediscovered the possibility they held as a medium. The form allows a multitude of executions and allows the artist to venture from their comfort zone and simply be creative.
How do you select the artists?
This year we decided to simplify the event in order for it to grow in a more organic and unique way. We decided to personally hand pick all 40 artists, ensuring a contrasting and distinctive list. The process was arduous but rewarding and allowed us to open the door to artistic trades not usually seen in this kind of event.
What was the biggest challenge you faced on the project?
Probably deciding which 40 artists to give the skulls to. Perth has such an abundance of super talented artists so it was a gruelling process.
Any plans to expand the scope of IHART next year?
We are always looking to evolve, whether its in size, scope or engagement in the art community. We have a few ideas up our sleeves for the future so if we can pull this one off, look out!
IHART 2015 takes place at The Odd Fellow this Friday, May 1, from 7pm.
Check out the Facebook event here.